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Saturday, September 6, 2014

CocoKawa


Reina Triendl has come out with the jam of the year. It's used in an ad for Daihatsu's Cocoa car. They've very cleverly combined "cocoa" with "kawaii" (cute) to produce the new super word "cocokawa." It's a word that has so many uses, like..., well, I can't really think of a way to use it in a sentence, but it's just so much fun! We all remember how the old Cocoas reminded us of vomit, but now you can choose the colors of the car (both inside and out) through a simulator on their website, so it's pretty cute.

In the song Triendl asks, "Where's your CocoKawa?" Then there's a bunch of gibberish before saying, "Let's find it." It kind of sums up 2014 for me.

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