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Saturday, December 22, 2012

Japanese Food Review #31: Akafuku


Akafuku is a famous treat you can buy when visiting Ise Shrine. Its name means "red happiness." The bottom is mochi (mashed up rice) and the top is a red bean paste. There is much more red bean paste than in a normal mochi, and the paste is sweeter as well. Akafuku was actually written about in The New York Times five years ago because of a scandal. I guess they were recycling ingredients and saying that they were fresh. That scandal was marketing genius, because the treat became extra popular when it came back new and improved (no recycled ingredients).

Ratings:
Gaybot: 3  Too many beans.
Girlbot: 2  Though she probably eats it every year, she would never purchase it herself.
Overall: 2.5

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