Stay Hot Kawaii

Nissin has been making very enjoyable Cup Noodle commercials lately. This is their summer commercial.

SPOILER ALERT: I'm going to tell you everything that happens in the above video.

A high school girl is enjoying a cup of instant ramen. She says:

This flavor! Cup Noodle is super cute! Noodles are cute! Shrimp are cute! Hot water is cute! All of it is cute!

All the while she's turning into a Sailor Moon type character. Then a voice says, "Stay hot. Cup Noodle." This reminds us that we definitely don't want to eat this in the summer.

Oh, that was a great commercial..., but wait! We're only half way through! Next we see Tatsuo Umemiya, a famous 77-year-old actor. The audience is wondering what funny transformation we'll see him undergo. This is why I'm not in marketing. I couldn't see that the answer was to have him do the exact same thing as the high school girl.

Fun fact about Mr. Umemiya: He was born in Harbin, China because his family was stationed in Manchuria until after the war ended.