Unagi Cola

うなぎエキス入り！ 静岡発の「うなぎコーラ」が21日に発売 http://t.co/keyQnRODRB 　#うなぎコーラ　#うなぎ　#静岡　#グルメ　#ニュース pic.twitter.com/kIJ7pwVJKb

— RBB TODAY (@RBBTODAY) July 3, 2015

Kimura Drink will debut their new beverage Unagi Cola on July 21. Unagi means eel, so it's sort of a match made in heaven. No more chewing up eel and spitting into cola for me. The product will be sold in Shizuoka, a prefecture famous for its eel, in gift shops along the highway and such. It can also be ordered on Kimura Drink's website. The 240ml bottles will cost ¥200. If you order from the website, you'll be forced to order a case of 20 bottles for ¥4000.

The company actually designed an eel cola prototype 3 years ago, but the head of the company and others were very against selling the product because it wreaked of fish. We can thank some tenacious staff members who worked tirelessly to find the perfect amount of real eel extract to combine with cola that made it "easy to drink."

There are special days in Japan when people are supposed to eat eel. Recently, because people eat too much eel, the price has skyrocketed. Kimura Drink suggests drinking instead of eating eel for the event. I mean, baby birds essentially drink regurgitated fish and worms. Why not humans, too?

The company has made other "gift shop drinks" as well, like their green tea cider. They say in the future they would like to make new drinks for different regions. They're considering some sort of shrimp drink, for example. These truly are the end times.

Source: RBB Today