Fit's Betrayal Fruit Gum

Japanese Gum Review #12

This is Fit's uragiri kajitsu gum. Uragiri means betrayal, and kajitsu means fruit. What!? That box appears to upside down, and the fruit looks to be from the 80s! What a betrayal of my trust! As it turns out, "betrayal fruit" must mean "indistinguishable fruit that doesn't taste very good."

Ratings:
Gaybot: 3.5
Girlbot: 2
Overall: 2.75

There is a lot of excitement surrounding this gum because of the campaign associated with it.

Apparently there's a hint in there somewhere. If you can guess the hint and what the prize is on the Fit's site, you can win a portion of the ¥10,000,000 prize. It's kind of like a Bilbo Baggins riddle. Good luck to everyone.