Kyary's Smart Value AU CM

Kyary Pamyu Pamyu is back with another classic commercial. This time the guy in charge of putting stuffed animals in Kyary's hair asks her if she's enrolled in the "smart value" plan. She doesn't know that this is in reference to AU's plan that saves you $15 a month, so a bunch of ghosts with the symbol モ (mo) for noses appear. To the layman this may seem strange, but of course the mo stands for mottainai, or "what a waste". Goriki and the others become worried when Kyary doesn't leave the dressing room. Turns out she's just dancing with the ghosts and singing her new single Mottainai Dorando. She's saying, "Because it's a waste, because it's a waste I think of my dreams and cry." That's the kind of message most cell phone companies want associated with their product. I don't know why they don't add the catch phrase, "Kill yourself."