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Saturday, July 20, 2013

Kyary and AU 2


This is clearly an ad about changing cell phone companies, right? Actually, this ad makes more sense than the last Kyary AU ad. To recap, "norikaeru" means change, but "nori" alone means ride, and "kaeru" can mean frog, so frogs riding around in a rocket ship and a giant robotic frog is the perfect way to let the public know that you have a wonderful cell phone company. The three women say, "What a big change." "There's a change-discount campaign. That's why they're changing." "It's easy to understand. There are no strings attached." It's great that Japanese commercials can so accurately capture natural (and interesting) conversations.

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