AU Strikes Back

After seeing what Docomo was up to, AU had to take drastic measures. They decided to have Kyary Pamyu Pamyu be a pink witch promoting some sort of lucky application.

A very strong move indeed. I don't know what it is, but pink stars always make me want to support a company.

Mottai Nightland Christmas

I think a lot of people get caught up in materialism. This time of the year you can't avoid questions like, "Whose pants are tightest around the ankles?" and, "Which video game has the most graphics?" But it's things like the above video that remind us of what this season is all about. From the golden unicorn that visited baby Jesus to those little ghost men acting like snow, this commercial tugs at the heart. I'm just going to call it like I see it. If you watched this and had even one dry eye by the end, I can deduce that you belong to some fake religion. Am I right?

Kyary and AU 2

This is clearly an ad about changing cell phone companies, right? Actually, this ad makes more sense than the last Kyary AU ad. To recap, "norikaeru" means change, but "nori" alone means ride, and "kaeru" can mean frog, so frogs riding around in a rocket ship and a giant robotic frog is the perfect way to let the public know that you have a wonderful cell phone company. The three women say, "What a big change." "There's a change-discount campaign. That's why they're changing." "It's easy to understand. There are no strings attached." It's great that Japanese commercials can so accurately capture natural (and interesting) conversations.