Kakeru Tomato

Kakeru means to put or pour on. It's an ad for a tomato sauce meant to be poured on fried chicken. The commercial starts out strange enough. The slow motion biting into chicken with a disgusting squishing sound was an odd choice. It gets weirder as it goes along. Perhaps they want us to think that eating this sauce will be like the first time we took way too much acid. It will take over our mind and we'll never be the same. Pretty good sales pitch.