I've often complained that, "Beer isn't really that cute," and, "Beer is almost alway identifiable as beer," but that has all changed thanks to Asahi's new pink beer! It's actually a happoshu (low malt beer) and not a true beer. This one boasts that it has 50% less sugar. I thought I'd probably need to add a couple spoonfuls of sugar, but it turned out to be okay without it. It says the drink contains rose hip, so theoretically that's why it's pink. It also calls itself a "beer cocktail" and says it smell of hops. Surprisingly, it wasn't bad. I usually hate happoshu, and this wasn't good, but it tasted like there were some hops in it instead of just tasting like a somehow worse version of Coors Light.
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